Engaging
Online Engagement
Once you’ve taken a step back and listened to your online communities, it’s time to engage them! We want to identify our approach first in order to start crafting our message.
Identify Your Approach
- Audience is a supporter:
- Welcome: Invite them to a Volunteer Opportunity like a Training or an Event
- Audience needs more information:
- Inform: Post an Article, Image, Information, or ask a question to Start a Conversation
- Audience is undecided:
- Persuade: Share Information or Your Personal Story for supporting Kamala Harris and Democrats
Crafting Your Message
The more you’re able to connect your
message to yourself and your
audience, the more powerful it is!
Things to think about:
- Why is this issue important to you?
- How does this policy or action affect your local community?
- Are there memorable details you can include about why this matters to you?
Tie one of the following to your
personal message:
- A Biden-Harris Administration accomplishment
- Kamala’s personal story
- A social media post from the
campaign - Campaign priorities, like
protecting democracy, restoring
Roe v. Wade, and fighting for
middle class families
Putting It All Together
Here’s an example of a
Facebook post in a Group for
New Moms.
We should think about the
best approach to engage
here and then craft our
message.
Approach:
Welcome – This seems like the best approach here because it sounds like
this person could be a supporter! We could try to ease into a volunteer
ask.
Inform: This person seems pretty informed already, so they likely don’t need
any new information from us yet.
Persuade: It’s possible this could be a good approach. If they’re not a
supporter already, we could have a persuasive conversation with them.
Let’s engage and see!
Message:
Make it personal: IVF is really important to me as well. Many of my close
friends have conceived through IVF and I want to make sure it’s available to
me as well as I look to start a family.
Make it connect to the campaign: Vice President Kamala Harris wants to
guarantee the right to IVF nationwide and protect reproductive rights.
Below is an example of a well-crafted message
that incorporates all of the above outlined steps:
